![]() Hoffmann think it’ s difficult to compare the chain stores with the independent café, for the money and resources they have cannot be owned by the latter, but on the other side, the two also have different customer circles. When it comes to the question that whether the step taken by famous chain stores, to include coffee into their menu could influence the independent café market. What’s more reasonable budget and plan is also important. And try something they don’t know about will also be helpful.Īs for many chain store, the most important thing to keep live is to input an right acknowledgement of the brand into the customers’ mind, about service model, decoration, brand image products and so on. ![]() One of the audiences put his Confusion as “I think it’s Difficult to speak customers’ language, we do have a variety of coffee, but customers don’t get it.”įor this general problem exists in independent café market nowadays, Hoffmann said ”you can’t change what customers want, what you can do is just do everything you could to make them happy, feel good as well as trust you. Created the most breakthrough coffee machine Black Eagle VA388 with nuova simonelli.ĭuring the two-hour long event, Hoffmann first introduced and shared his opinions about the expressed some personal idea about the relationship between people and coffee.Audience in the pot put forward many question about business running, how to enhance the sickness of clients and so on, the atmosphere was very lively.Co-founder of Square Mile Coffee Roasters.We’re glad to share some valuable information got from James Hoffmann’s share meeting, which is hold in Hiangkie Coffee Shanghai on Nov,2 nd ,2016.
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